The task of the commercial propagandist in a democracy is in some ways easier and in some ways more difficult than that of a political propagandist employed by the established dictator or dictator in the making. It is easier inasmuch as almost everyone starts out with a prejudice in favor of beer, cigarettes and iceboxes, whereas almost nobody starts out with a prejudice in favor of tyrants. It is more difficult inasmuch as the commercial propagandist is not permitted, by the rules of his particular game, to appeal to the more savage instincts of his public. The advertiser of dairy products would dearly love to tell his readers and listeners that all their troubles are caused by the machinations of a gang of godless international margarine manufacturers, and that it is their patriotic duty to march out and burn the oppressors' factories. This sort of thing, however, is ruled out, and he must be content with a milder approach.
in Brave New World Revisited
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What's the current flavor of tyrant? As mankind advances we will need them less however right now they are necasary part of the world.
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